research
  • 12 Nov
  • 2023

The Imperative of Supporting Struggling Innovations

In the dynamic landscape of technological advancements, the journey from ideation to successful innovation is seldom a smooth one. Established giants in the industry, who now dominate the market, were once small entities grappling with poor-quality products and services. It is crucial to recognize...

research
  • 07 Nov
  • 2023

Marketing: The Cornerstone of Innovation

One crucial aspect that often gets overlooked in the innovation process is marketing. The importance of integrating market research, benchmarking, and strategic marketing during product development cannot be overstated. In this article, we will explore how marketing is the linchpin of innovation...